March 19, 2014
The latest issue of CAR WASH Magazine is hitting mailboxes, and here's your link to the digital version.
In this issue, we explore self-driving cars, provide tips to navigate mobile marketing, explore biometric payments, and have an exclusive look at the Russian market.
Remember, ICA members never miss an issue and receive a printed copy of all four issues of the magazine each year!
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Forbes
When prized employees leave a company, bosses almost always act surprised. From the comforts of the corner office, it’s easy to believe that you’re providing a great work environment and all the career-advancement opportunities that workers or managers might want. But maybe senior executives just can’t handle the truth.
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Small Business Trends
Startups are usually strapped for cash. But that shouldn’t stop you from building your dream as effectively as possible. So how can you do both and find ways to improve your business without breaking the bank?
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Entrepreneur
The benefits of increased audience engagement, decreased ad costs and better brand recognition make content marketing an obvious choice when allocating marketing dollars. But entrepreneurs sometimes take the wrong approach or maintain the wrong mindset when it comes to this promotional technique.
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In the light of a report this week of an alleged "massive" spambot infecting the popular social network, Columbia Business School professor Olivier Toubia says businesses shouldn't be concerned with how many followers they have, but instead concentrate on who their followers are.
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Contra Costa Times
The current California drought is making car wash operators control their water use in ways ranging from recycling to reinventing what a car wash is.
There's no better time to become a member of ICA's WaterSavers program. The consumer and regulator outreach program continues to drive home the message that professional car washes are responsible water users.
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The Boston Globe
After a long, harsh winter, beset with arctic temperatures and persistent snow, New Englanders are reveling in the arrival of sunshine. But for people working at the car wash, an azure sky isn’t just a harbinger of spring; it means big business.
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New York Times
Across the parched American West, the long drought has set off a series of fierce legal and political battles over who controls an increasingly dear treasure—water.
There's no better time to become a member of ICA's WaterSavers program. The
consumer and regulator outreach program continues to drive home the
message that professional car washes are responsible water users.
Learn More...
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