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August 14, 2013

Lustra/Cleaning Systems, Inc
ICA News
Don't miss the International Carwash Association's Wash Different Workshop to learn how you can create the ultimate customer experience.

Ask yourself: Would you want to be a customer of your your car wash? Why?

This session offers attendees the opportunity to examine strategic questions about their own company’s consumer experience.
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A.V.W. Equipment Co., Inc.
Bloomberg Businessweek
Most people think innovation starts with a well-defined problem, and then you brainstorm a solution. Try the opposite: Work backwards by taking an abstract, conceptual solution and finding a problem it can solve.
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Words are interesting means of communication. Even under the best of circumstances with the most knowledgeable wordsmiths involved, a simple conversation can result in a disastrous misunderstanding. 
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Zep Vehicle Care, Inc.
Loyalty marketing has been around for decades and the advantages (increased customer spending, higher retention, consumer evangelizing, etc.) are well-known. Is putting a loyalty program in place something that is wise for a small or medium-sized business, or is it something that should wait until they become a bit larger?
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Beyond the Elements of Style
The image your business projects to the public can make or break your company. While you might not have a large (or any) budget to spend on a public relations firm or employee, you can apply their techniques to make your small business look the best that it can possibly be on paper.
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Smashburger has opened more than 200 restaurants in the past seven years. Founder Tom Ryan told Nation's Restaurant News that the fast-casual chain's success can be attributed to an unconventional marketing philosophy that relies heavily on social media and old-fashioned word of mouth.
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Industry News
Woodbury Patch
Yocum's Holiday in Woodbury announced in early July its new car wash, which also "includes the new state-of-the-art "LAVA" feature of Rain-X Clear Coat Protectant and Blue Coral Polybond."
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The Essenburg family of Holland has purchased the Quality Car Wash in Muskegon, MI, and has plans to improve and expand operations.
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Supplier News
PDQ Manufacturing, Inc., combined with Dover Foundation to contribute $10,000 to the Make-A-Wish® Foundation of Wisconsin in June. Check out how PDQ and Dover Foundation made a huge impact in the community. Learn More...
JBS Industries
Western Carwash Association

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