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 ICA news
Exceptional. Noteworthy. Distinguished. Do you know someone with these qualities? Nominate them for the International Carwash Association’s Emerging Leaders Scholarship!
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The Car Wash Hall of Fame Award has been presented by International Carwash Association since 1962. Individuals are recognized at the Association's conventions, The Car Wash Show®️ and Car Wash Show Europe™. The Award recognizes those car wash professionals, operators as well as suppliers, who have made a lasting impact on the professional car wash industry.
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We're working on the Spring issue of CAR WASH MAGAZINE and would love to hear from you! We're writing articles on some of the following topics. If your company has an interesting perspective to share, please reach out and let us know!
- Loyalty programs and loyalty apps
- Retail sales and in-store add-ons
- Using social media and marketing
- Updates on car technology and mobile apps
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Industry News
Source: WardsAuto
WardsAuto is predicting 2018 sales of 16.4 million vehicles, about 700,000 fewer than last year. That’s not great news. But it's also not the catastrophic news that it might have been in years past.
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Source: Engadget
Virtual reality and augmented reality were all over the North American International Auto Show floor last week. manufacturers are all using the tech to show off their latest cars and concepts, but the value to prospective customers is directly tied to the quality of each experience — quality that shifts dramatically from one automaker to the next.
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Source: Chicago Tribune
A LaPorte, Indiana, based car wash company with plans to expand into Portage, Chesterton and Michigan City also has plans for a Gary facility. The planned Tsunami Car Wash would include a 150-foot by 38-foot structure located between an Aldi and a Speedway.
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Source: AuburnPub.com
A proposed car wash project with a location in Auburn, N.Y., and another elsewhere in Cayuga County is considering applying for financial assistance through the Cayuga County and Auburn Industrial Development Agencies, less than a year after a different car wash project was awarded assistance through the Auburn agency.
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Source: The Middletown Press
A Marvelous Car Wash in Middletown, Conn., celebrates its 20th anniversary this year. But talk to the shop’s loyal customers and one may wonder who is doing the celebrating.
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Leadership
Source: Fast Company
According to new research, written arguments may not be the best approach ti take when you're trying to argue your point of view to someone who disagrees with you.
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Source: Forbes
Good leaders also know when it's time to adjust their approach, and are able to adapt to the ever-changing demands of the workforce. Here, 14 members of Forbes Coaches Council share their insights on the biggest and most influential leadership and management trends of 2018.
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Marketing
Source: Inc.
If you want customers to buy — and buy into — your brand, you need to show them who you are. Through storytelling, businesses can establish their expertise and passion, show what makes them different and establish an empathetic connection with customers that will lead to stronger sales figures.
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Source: Social Media Today
If you run a small business and you’re considering how to market your services for the year ahead, this infographic may be just the thing to get you started, by sharing the most common trends and challenges small business owners are likely to face in 2018.
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Supplier News
National Carwash Solutions partners with Auto Clean, Inc. The strategic partnership provides an expanded product line for Auto Clean, which will now offer Ryko systems and the full line of CleanTouch solutions in addition to the MacNeil brand they already represent.
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