A vehicle's color and finish influence the initial purchase price, maintenance, repair, and resale—all greater concerns today, given that many Americans are retaining their rides for five years or more, and the average age of cars is about 11 years.
To celebrate its five-year anniversary in Los Angeles, Lyft wanted to find a unique way to give back to its drivers and the local community. So the ride-sharing service tapped its new creative agency of record, Wieden & Kennedy New York, to create a head-turning activation: painting the historic La Cienega Car Wash & Oil Change bright pink.
The technology in today’s newer cars is the product of thousands of hours of testing under a multitude of conditions. But some models have a dirty little secret: They can’t make it through a car wash without some trouble along the way.
Source: PE Hub
Generation Growth Capital-backed Harrell’s Car Wash Systems Inc, has acquired Littleton, Massachusetts-based New England Car Wash Equipment LLC, a provider of car wash systems and supplies. No financial terms were disclosed. Bell Capital Finance provided the senior financing for the deal.
In the popular imagination, startups are mostly a young person's game, with fresh-faced founders building their ideas from dorm rooms and their parents' garages. Some investors have even gotten into trouble for endorsing blatantly agist ideas about who can be a successful entrepreneur. Reality, however, is rather far from this mythology. According to experts, the average age of successful startup founders is 40.
Decision-making and effectively responding to crises are the core responsibilities of a manager. From small day-to-day issues to major "fires," knowing how and when to resolve an issue is crucial to being a successful leader.
There are endless marketing channels available to small businesses. These channels range in cost, from nothing to a lot. Small Biz Trends takes a look at 50 of the most effective marketing channels small businesses can use to reach customers.
Source: CBS Boston
In order for small businesses to thrive, their marketing effort must strive to connect with consumers in a meaningful way. However, given the tight profit margins startups operate under, they must be very careful in allocating resources to their outreach efforts. To maximize visibility and profitability, founders should contemplate three factors when creating a marketing budget.