This issue is full of great profiles of people in the car wash industry, along with our standard lineup of outstanding articles to help you in your business. 

Didn't get a copy? Check out the digital edition by clicking the link below.

They say everything is bigger in Texas. That includes a new Buc-ee's car wash in Katy. It's aiming to actually become the "longest in the world." 

As Tax Day was upon us, and thousands of Arizonans ruched to get their returns to the Internal Revenue Service by the federal deadline of Tuesday, April 18. Jacksons Car Wash in Scottsdale gave out free car washes that day, from 10 a.m. to 2 p.m. In addition, a truck from Cutters Document Destruction was on site offering free paperwork shredding. 

A husband-and-wife team wants to bring some extra shine to a Henrico plot once slated for a Hummer test-driving track. Max and Helene Koehler have purchased a 1.2-acre site at 4040 Sadler Road in Innsbrook, where they’ll open Wash Your Way RVA, a car wash and auto detail operation. Through a Small Business Administration loan, the Koehlers plan to invest about $2.5 million in the business.

Founded in 1989 by the late Randy Bluestone, Country Club Car Wash is a six-site car-wash chain that keeps the vehicles of the St. Louis area squeaky-clean. The current owners — Randy’s widow, Barb Bluestone, and Mark Kummer — recently opened a new location with a flex-service car wash, On the Run Convenience Store and Mobil station that builds upon their car-wash legacy with a modernized in-store experience.

The internet is on fire with the recent United Airlines scandal in which a passenger was forcibly pulled off a plane after the airline had overbooked or oversold the flight. Following the event, United Airlines CEO Oscar Munoz issued a statement to his employees, which was met with harsh criticism from the public.

For managers and marketers alike, the power to calculate what customers might be worth is alluring. That’s what makes customer lifetime value (CLV) so popular in so many industries. CLV brings both quantitative rigor and long-term perspective to customer acquisition and relationships.

McDonald's is nowhere in its latest campaign, which banks on the social cred of Mindy Kaling, the power of Google, as well as its own reputation as the best place to consume something other than burgers and fries — Coca-Cola. A new effort out of We Are Unlimited stars the comedian and actress (wearing a yellow dress and standing in front of a red backdrop) talking about the "place where Coke tastes soooo good," and then urging viewers to go ahead, Google it.

Consumer surveys have repeatedly shown the public’s ambivalence about digital privacy. When there’s a clear value exchange or concrete reason for information sharing, consumers will do it — but typically not without some hesitation. A new survey by YouGov, conducted for [24]7 in March, asked more than 1,000 U.S. adults about their feelings on a range of customer-experience issues tied to personalization and privacy. The survey data can be spun either as a win for personalization or as a partial repudiation of it.