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 ICA news
Don't miss out on your chance to win two tickets to a Las Vegas show of your choice! Register before Feb. 28 and you're automatically entered to win.
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The Car Wash Hall of Fame Award is given each year to car wash professionals who have made a lasting impact on the professional car wash industry. It is the Association's highest honor.
We are now accepting nominations for this prestigious award! The deadline for nominations is Feb. 20, 2017.
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Industry News
SmartCEO recently honored Autobell® Car Wash, headquartered in Charlotte, N.C., as a recipient of its 2017 Corporate Culture Awards. The SmartCEO Corporate Culture Awards celebrate companies that have successfully championed a positive, productive, and performance-driven culture and continually work with their employees to develop successful cultural practices. This month's awards presentation in Charlotte saw leaders of top companies, including Autobell owner and CEO Chuck Howard, gather to share experiences and best practices.
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Crew Carwash is partnering with the Boys & Girls Clubs of Northwest Indiana for the Boys & Girls Club Crew fundraiser. Crew Carwash will provide a free ultimate wash, a $20 value, on Friday and Saturday to any customer who comes to the Merrillville facility at 501 W. 81st Ave.
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Mister Car Wash has expanded into Michigan by acquiring Southland Auto Wash's six locations in West Michigan. "When it comes to best in class in the car wash industry, the Ellis family and Southland team comes to mind," said Casey Lindsay, director of acquisitions for the Tuscon, Ariz.-based company.
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Soapy Joe’s Car Wash opened its 9th car wash location in the San Diego area on Monday, January 30th. Like all Soapy Joe’s locations, this wash features eco-friendly water reclamation technology and an express wash system that takes less than three minutes to complete. The new car wash is located in Imperial Beach at 1350 Palm Avenue.
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The Kingston Car Wash has changed hands, but it's the same employees using the new equipment to get cars clean. Michael Cocomazzi and his son Danny took over the business in early October and have been upgrading the equipment and making other improvements, with just a few more pieces to add.
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That pile of dirt between 271st Street and Petco? It will be home to a sustainable, ecologically friendly car wash called Eco Sound Auto Spa. The piles of dirt are the first step in preparing for the project proposed by Rick and Patty Dreo and designed by Dan Nelson, Designs Northwest.
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Source: WTNH Connecticut News
While the sand and salt on the ground is necessary for you to be able to get around when there is wintry weather, it can do a lot of harm to your vehicle. In fact, it can cost your car thousands of dollars worth of damage.
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Leadership
As the leader of your business, you're surely aware that the loyalty you inspire in your employees is more than just important; it’s essential. Beyond producing improved results from your employees and reducing turnover in your staff, the loyalty you encourage in your team — through the behaviors that you exemplify — will extend itself to your customer base and beyond.
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High employee turnover can be catastrophic for an organization. Losing top talent increases your rehiring and retraining costs, plus, it reduces employee incentive to stick around. So if you have six months to reduce employee turnover with a limited budget, how do you approach it?
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Marketing
Marketers — the good ones at least — get fixated on
ROI, or their return on investment. Hypothetically, it’s the single greatest metric you have to determine a campaign’s effectiveness. Unfortunately, most marketing campaigns don’t end up seeing as favorable of an ROI as they could.
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Your personal brand’s time is valuable online, and with so much information out there, it is more important than ever to make the best use of it. With a strong and efficient social media plan, your business can have an effective reach.
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