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 ICA news
The latest issue of CAR WASH Magazine has been hitting mailboxes over the holiday season. Did you know you can also read the magazine online? You can get consumer insights, industry profiles and plenty of content created with you in mind.
This issue is full of great consumer-focused content to help you create lasting relationships with your customers and make strong business decisions!
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Industry News
Here’s one new year’s resolution we should all make: pay more attention to auto care. With the cost of a new vehicle on the rise, the non-profit Car Care Council is reminding drivers that caring for your current vehicle is an easy new year’s resolution to keep, making more economic sense than purchasing a new one.
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The new year will bring a little something extra for those earning minimum wage and, in many cases, their coworkers. The Massachusetts minimum wage is set to go from $10 an hour to $11 an hour tomorrow, giving the Bay State one of the highest minimum wages in the nation. In all, 19 states will raise their minimum wage while ushering in the new year.
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From the wallet-friendly, V8-toting Ford Mustang to the 197mph open-top Audi R8 Spyder, we've seen numerous rides that piqued the interest of car-lovers the world over. But the unveilings seem set to continue. With cars that drive themselves to cars that push luxury to new levels, 2017 will provide no shortage of ways for petrolheads to indulge.
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Leadership
New Year’s resolutions have a high potential to fail, and that can make the end of every year a huge bummer instead of a celebration. Don’t stress over resolutions this year, and try these forward-thinking alternatives instead.
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Entrepreneurs and business leaders have turned to podcasts as a great source of inspiration and education. But with more business podcasts launching into the iTunes store to meet the growing demand, it’s getting harder and harder to find the best podcasts for entrepreneurs.
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Marketing
Marketers expect brand websites to be the most effective digital channel in 2017, according to recent research from Ascend2. The report was based on data from a survey conducted in December 2016 of 265 marketers (47% B2B, 35% B2C, 18% both B2B and B2C).
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If you plan to run a business in 2017, you need an online marketing strategy. And if you plan to up your online marketing game in the new year, you might be able to benefit from some advice from members of our small business community. Here are some of their top tips for upping your online marketing game in 2017.
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