This year was full of a number of successes for our organization, from nearly 8,000 attendees at The Car Wash Show 2016 to the launch of ICA's Event Series, including Splash!, to the development of new vehicle technology programs to help us connect with automotive manufacturers.
All of this is possible because of the support of International Carwash Association members and those who participate in our offerings, so a sincere thank you goes out to you for helping us do more together. We look forward to your ongoing support in 2017.
Ed Dahm, one of the founders of Mike's Carwash, died last week at the age of 86.
Dahm and his brother Joe Dahm started the first automated car wash in Indiana in 1950 with Mike's Minit Man car wash. The company eventually had more than 40 locations before splitting into Mike's Carwash and Crew Carwash in 2014.
Dahm was a former President of the International Carwash Association and was inducted into the Car Wash Hall of Fame. The Hall of Fame Award recognizes those car wash professionals, operators as well as suppliers, who have made a lasting impact on the professional car wash industry. It is the industry and association's highest honor.
When was the last time you got your car washed... and saved water? Or even better, helped a young person become more confident at the same time? You’re thinking: that’s a lot to ask of a simple car wash. But here’s more. This car wash will come to you if you work in Putrajaya or Cyberjaya.
The Lake Wichita Project is one step closer to making improvements to Lake Wichita. All-American Car Wash presented Lake Wichita Revitalization Project committee members with a check for $20,000. It is part of a matching grant for another $29,000 that will go toward the fisheries and fish habitat at the lake.
Who says there's no such thing as a free jar of sauce? As a thank you to its monthly fast pass customers at Royal Car Wash, the Daniele family is giving away jars of its Mario Via Abruzzi red sauce to customers at all three locations, while supplies last.
Over 100 million Americans resolve to make a change in the new year, and most of them fail. For busy managers and executives, work is a big reason why. It’s pretty obvious when you think about it. Business travel ramps up after the holidays, torpedoing diets with client dinners and banishing inspiring exercise plans to padded little rooms on the hotel’s second floor.
This is a hectic time of year. The calendar is jammed with work and social events, the pocketbook is stretched and the need to fulfill family dreams is overwhelming. It is a time when stress levels reach a tipping point for many. And yet, grandma always pulls it off. She gets it done with flawless precision year after year.
Any good marketer knows to keep an eye on the future to stay ahead of the curve on new trends, emerging marketing channels and other fresh ideas to deliver brand messages. With 2016 in the rear-view mirror and 2017 flying down the pipeline, now is the time to start examining what the New Year is going to mean for marketing.
Running a social media marketing campaign can be a daunting and time-consuming task. With so many platforms available, and with each one often requiring daily attention, you may not know where to start.