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 ICA news
Don't miss the new Car Wash Industry event taking place in just two weeks, Oct. 25 - 26, at The Mirage in Las Vegas. You'll have an opportunity to visit with members of the supplier community (see who's coming), network with your peers (these people will be there), and learn from an outstanding line up of presenters in short 15-minute Wash Talks. (see who's presenting).
What are you waiting for?
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International Carwash Association has been fielding phone calls from the car wash community related to a recent commercial aired by Farmers Insurance that depicts a father and son entering their car into an automatic wash behind an extremely dirty truck. The car is subsequently left pummeled by dirt and stones, causing severe damage. We're concerned with this depiction of the car wash industry and have reached out to Farmers Insurance with a request to remove the ad from circulation.
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Industry News
For the month of October, 7 Flags Car Wash is partnering with the Susan G. Komen Foundation to help raise awareness for Breast Cancer as well as to raise money to find a cure to eliminate breast cancer completely. The Susan G. Komen Foundation’s Sacramento affiliate will be donating banners that promote the "Race for the Cure" as well as Breast Cancer Awareness bracelets, pins, buttons, and brochures.
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San Antonio-based Bee Clean Car Wash provided free car washes for firefighters on Sunday in honor of National Fallen Firefighters Memorial Weekend. Last year, 79 firefighters died in the line of duty across the nation. Five were from Texas.
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Salem Car Wash in Salem, Ohio, is making sure no one goes hungry by hosting a fundraiser throughout the month of October. For every customer who buys an "ultimate car wash" or "the works wash," the business will donate $2 to the Second Harvest Food Bank, who is sponsoring the fundraiser.
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Rio Car Wash hosted a charity car wash event at both of its Fredericksburg, Va.-area locations last month. All of the proceeds from that day’s washes went to benefit Empower House, a non-profit organization that provides confidential domestic violence assistance in the city of Fredericksburg and the counties of Stafford, Spotsylvania, King
George and Caroline.
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When installing or refitting an automatic in-bay car wash with new equipment, the transaction doesn’t end with the installation. The right partner can help you accelerate your business to the next level. It can make the difference between a car wash that simply serves a purpose and a complete experience that develops customer loyalty and increases profitability.
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Duck In Car Wash, located behind Wawa on Arenson Drive in Milford, Del., offers more than a clean car, inside and out. Owner Garrett Grier says that he focuses on providing the best customer service possible every day.
"Duck In Car Wash was designed to provide the cleanest car possible at a fair price in a timely manner," Mr. Grier said. "We are open seven days a week depending on weather, allowing customers convenient times for customers with busy schedules to get their car washed. Our full-service
was services range in price from $13.50 to $25 and we offer exterior only packages that range from $7 to $10. We even offer detailing services by appointment only Monday through Friday."
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Karl Griffiths got his first job nearly 40 years ago at Tay-Van Car Wash on Hilltop Drive in Redding, Calif. Now he owns the place. But this isn't a story about a homecoming. You see, Griffiths never left.
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Patrons pulling up to Zydeco Ride & Shine in Lafayette, La., are greeted with zydeco music blasting from the speakers and a menu of car-wash options named for some of zydeco’s best: you can choose the Clifton, the Sydney, the Dopsie or the Boozoo.
The car wash opened in April, and owner Burley Pellerin, 47, is a fixture at his business. He does the "dirty work" – picking up trash, hosing things off, cleaning the inside of the wash and making sure it looks "especially nice," he says.
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Leadership
Here are five simple pointers, gleaned from research, videos, and leaders themselves, that can assist in honing your leadership skills. Warning: these sound simple, but they take some effort.
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A new report from HBR and Strativity Group shows how many change management initiatives fail because companies are paying lip service to employee engagement. Peter F. Drucker said, "Company cultures are like country cultures. Never try to change one. Try, instead, to work with what you've got."
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Marketing
"Mobile wallet" conjures up the virtual equivalent of a worn leather billfold harboring credit cards, coupons, boarding passes and discount cards. But the future of the humble mobile wallet may turn out to be something much more unique than acting as a billfold substitute.
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Small businesses are waking up to the potential for using social media to market their products, a new study has found.
According to the report by SCORE, a nonprofit association for small businesses, 45 percent of these small companies use social media marketing to promote a specific product or service.
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