A new car wash is offering the latest in cleaning technology to keep vehicles looking like new. The Tommy's Express car wash recently opened at 2925 44th St., across the street from the Bucktown Shopping Center that includes Cabela's and Target stores.

Mister Car Wash entered Mississippi with its acquisition this month of seven Venture car washes. Venture opened its first car wash in Ridgeland, Miss., in 2003, adding stores in Brandon, Clinton, Meridian, Flowood and two in Jackson by 2013.

Brothers Will and Jeremy Whipple have been mixing family and business for half their lives. As young teens, the pair earned spending money at a local car wash. "We came from a working-class family," Will Whipple said. "If we wanted a car, we had to work."

Growing up around his father’s gas station and auto repair shop, Brooklyn native Dino Nicoletta knew his way around cars and was very mechanical, so the thought of going into the car wash business always seemed like a natural.

Going into Super Bowl 50 (thank you, NFL, for ditching Roman numerals), I had a hunch the Broncos would win. Even though the Panthers had an awe-inspiring, record-breaking quarterback in Cam Newton, and even though Peyton Manning was throwing one of the worst seasons of his career, it just made sense to me that the more experienced team would win. And they did.

Recently I had a revealing conversation with the head of sales of a global marketing company. She was talking about her company’s vision of diversity. As someone who has studied diversity for a long time, what she said was music to my ears. She described how the market has changed and globalized over the last 10 years, and how today it is unthinkable not to have diversity in our organizations.

Content marketing and social media are fast becoming the core of marketing for many businesses -- and for good reason. WhatsApp has clocked in more than 1 billion users, Facebook is boasting nearly 1.5 billion monthly active users; and, as of 2015, the share of video plays on mobile devices exceeded 44 percent. (That number was up 74 percent from 2014, and a staggering 844 percent since 2012.)

This article is inspired by the famous Lennon-McCartney song "Money Can’t Buy Me Love." Marketing is not what it used to be, not even a little bit. Long gone are the days of gimmicks, clever phrasing and seduction. The well of false enchantment has run dry.