Car Wash News
   
Lustra/Cleaning Systems, Inc
In This Issue December 2, 2015  
ICA News  Industry News  Leadership  Marketing 
 
A.V.W. Equipment Co., Inc.
ICA News
 
   
From Premium listings in our online properties to enhanced exposure and discounts at ICA events, the Century Club is an exclusive opportunity for vendors in the car wash segment to raise their profile, build their brand and reach new customers throughout the year while aligning themselves with a global industry association.

Make sure you check out the full list of premium features available for Century Club members!

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Advertising opportunities are now available for the Spring Issue of CAR WASH Magazine! The magazine will be distributed to the ICA members who represent more than 15,000 car wash locations in nearly two dozen countries, and spend more than $700 million per year on products and services.
 
Reserve your spot today! 

For more information, click here or contact Jason Ruppert at (352) 333-3428 or jruppert@naylor.com.
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Industry News
 
   
Splash and Dash car washes in Fairbanks and Anchorage Alaska raised more than $11,000 for the local BCDC (Breast Cancer Detection Center).
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NBC Montana
It's the time of year for giving, and Kalispell’s Auto-Mutt Dog & Car Wash is giving back in a big way. From Nov. 21 to Dec. 23 the car wash will be donating $4 from every sale to the Salvation Army.
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News 24
Cape Town's mayoral committee said on Tuesday it had approved the stepping up of water restrictions to level two. The regulations note that commercial car wash industries must comply with industry best practice norms.
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Zep Vehicle Care, Inc.
Ascentium Capital , LLC
Warsaw Chemical Company, Inc.
Leadership
 
   
Inc.
With an election looming, Inc.'s third annual State of Small Business survey finds even successful entrepreneurs frustrated by regulations and rising health care costs. Entrepreneurs are more confident in the national economy than they were during the recession, but few are excited about the pace of recovery. 
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The New York Times
Trader Joe's, like many retailers around the country, recently upgraded its payment terminals around the Oct. 1 deadline to accept debit and credit cards with a new security chip. The timing, retailers say, could not be worse. The new terminals are often slower, meaning that the long lines during the busy year-end holiday season will grow longer.
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Marketing
 
   
Entrepreneur
Do you know who your top competitor is? And if so, is it because you think you know or because your ideal clients see the business that way? How does this company stack up on the things that matter to your ideal client?
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Business 2 Community
The focus for search engine marketing for local businesses in 2015 and beyond is being smart, efficient, and user-friendly. You may have a highly attractive site set up but if it’s lacking necessary content and you’re not attracting the right audience, your marketing efforts will get you nowhere fast.
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