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ICA news
Join us at Car Wash Show Europe Sunday, 4 October to visit four (4) amazing car wash locations in the Amsterdam area, culminating with a special welcome event for participants.
Please register for this tour through the regular registration process; only those registered for the tour will be permitted at each location in order to manage traffic for the host operators.
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In two weeks, we'll be starting our national digital media buy for operators who are part of our WaterSavers program. We're buying Internet ads in regions where we have WaterSavers locations to help promote the benefits of using a professional car wash.
Not a WaterSavers member? Make sure you sign up before July 23 to be included in the media buy. Email us at info@carwash.org for details.
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Industry News
Daily Pilot
Washing your car at home may save a trip to the car wash, as well as a few bucks, but there's one resource the practice does not conserve: water.
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KAUZ-TV
The drought may be over, but at least one car wash in Texoma is continuing to make efforts to conserve. The All-American Car Wash was one of the many car washes in Texoma that had to make massive investments and changes to schedules to stay operating within the confines of Wichita Falls drought restrictions. Because of those investments and efforts it now takes less than three gallons of water to clean a car.
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Leadership
The Globe and Mail
When conflict arises in the workplace—as it inevitably does—many smaller organizations and family enterprises are not prepared to handle it. It takes some careful crafting of policies, as well as genuine self-reflection, to get the team back on track. These tips will get you started.
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The Business Journals
When dealing with people who work directly for me, should I ask them to do things or tell them to do things? Does telling someone to do something in a work environment come off as harsh?
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Marketing
Forbes
It’s no secret that social media is here to stay and that its stake in the success or failure of a business is growing larger everyday. If you’re looking to ramp up your own presence and quickly master the art of social media marketing for business, follow these tips.
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Forbes
Email marketing has one of the highest returns on investment of any marketing tactic. It’s also top-rated for retaining customers, and nurturing people from leads into customers. In other words, it works for every phase of the customer lifecycle: Prospecting, Lead Nurturing, and Retention.
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Supplier News
Global car-care product manufacturer, Turtle Wax has secured a £6 million funding agreement with Bibby Financial Services (BFS) to help facilitate growth plans for its Europe, Middle East and Africa (EMEA) operations.
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