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ICA news
The International Carwash Association® will be offering a grand prize giveaway during The Car Wash Show 2015. The prize includes airfare, passes and accommodations for two people to attend Car Wash Show Europe taking place October 5-7, 2015 in Amsterdam. Prize valued at up to $10,000.
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Industry News
Times Leader
Winter came in like a lion and is leaving like a toddler kicking and screaming out the toy store. It just doesn’t want to give up its icy grip over Northeastern Pennsylvania.
However, spring is finally here — and that means flip-flops and car washes.
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Ziebart International Corporation is proud to announce its second location in Texas, its newest franchise store in League City/Houston, Texas. The license was granted to Javier Pena on September 11th, 2014 with the Grand Opening scheduled for May 2015.
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Digital Journal
Discerning show car owners are frequently hard-pressed to find a local auto shop that provides the complete range of services required to prepare a vehicle for an upcoming show. For those seeking these exacting kinds of auto body repair services in Philadelphia, Executive Auto Salon is proud to announce their full line of painting and detailing services for show cars. No matter the stringency of the painting and detailing requirements, Executive Auto Salon will meet and exceed them.
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Leadership
The Wall Street Journal
When it comes down to it, there is still no good substitute for being in the same room with a direct report or a high-level boss, many executives say. Yet there is little consensus about how much face time it takes to manage effectively.
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Forbes
I’m an HR person. Whenever we would introduce a new HR process, there was always a hyper-logical person nearby to ask a question that no one else had asked but that desperately needed to be considered.
Every year at performance-review time I would put on a workshop for our department managers. They had to write up performance reviews for their team members, so I would walk them through the process.
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Business2Community
As an owner and a manager of your business, you wear many hats. You’re in charge of finding new business, marketing your company, and managing the daily operations. It’s a heavy workload and making the switch can be challenging.
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Business2Community
From time to time, every organization has to face tough, emerging challenges. They can be market-imposed, like a new regulation that changes the way you need to operate; self-imposed, like a fixed ship date for a product you’ve never made before; or required by circumstance, like a new enterprise system installation that goes awry. Any of these situations seems to call for management heroics.
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Marketing
Business2Community
Surveys are a marketer’s best friend, when they are used properly. Many of today’s marketers see surveys as a tool for "market research", which exists outside the general realm of their jobs as marketers. But it is important to realize just how useful a good survey can be.
Today, let’s review three great uses of surveys in marketing.
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Media Post
Do you often wish you could ask and listen to how people explain their thinking and their behavior? And would it be very helpful if you knew all of these people could actually afford your product and might be persuaded to buy it?
This kind of insight into your target market is available through well-constructed surveys.
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Small Biz Trends
What if there was one simple tool that was powerful enough to have an impact on your entire marketing strategy, from advertising to in-person sales? Well, there is such a tool, and you have probably even used it before. But you may not realize just how many different ways it can apply to your marketing efforts.
So what is this magic tool? It’s a simple survey.
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