To encourage the pursuit of a college education, the International Carwash Association will present a $1,000 Larry Harrell Scholarship to a deserving recipient in 2015. Please share this scholarship information with your employees and encourage those eligible to apply.
During 2014, Autobell® Car Wash’s Charity Car Wash Program helped raise $730,653 for charities, schools, and other nonprofits in North and South Carolina, Virginia, and Georgia. The Charlotte-based company’s program began in 1998 and has assisted nonprofits in raising over $6.97 million to date.
As snow began to fall Tuesday afternoon, Darion Harrington and Autobell Car Wash crew were already at work. Located at the busy Warwick Boulevard-Eastwood Road intersection in Newport News, the business opened just a week ago. It's real test may be this weekend. As the region's second significant winter storm rolls in, Harrington and his crew of about 40 employees are preparing for a wave of drivers — all looking to give their vehicles a quick scrub down.
The Jewish Daily Forward
An Israeli-owned car wash on the West Side Highway has become the unlikely source of what may be New York’s most delicious donuts. No, the guys scrubbing cars aren’t baking in their spare time; former chef Scott Levine, whose resume includes bygone New York foodie temple Chanterelle, where he was executive sous chef, opened Underwest Donuts in December with his wife, fashion stylist Orlee Winer.
DetailXPerts, the first eco-friendly car wash and auto detailing company to offer franchises in the US and around the world, launched its newly redesigned website. The franchise website features improved navigation tools and enriched content in a fresh responsive design.
Port Chester Daily Voice
Bad winters aren't bad news for some businesses. Car washes are a shining example.
Hope Klein, owner of US 1 Brushless Car Wash a block away from Interstates 95 and 287 in Port Chester was dressed for frigid weather Thursday, but had a huge smile on her face when asked how many dirty cars were coming out clean daily at her establishment.
"We became an overnight success after 24 years in business," is how Pegasystems’s founder, Chairman and CEO Alan Trefler refers to his fast-growing, software applications and services organization focused on helping large, complex organizations better manage their customer engagement. Originally founded in 1983, today Pega is a publicly-traded company, with more than 3,000 employees, 30 offices around the world, more than half a billion dollars in revenue and that has grown in excess of 20 percent on a compounded annual growth basis over the past eight years.
A cataclysmic shift is occurring in BtoB and BtoC marketing. Customers are ignoring generic messaging and demanding personalized and relevant communications based on their individual preferences.
Based on research findings, the good news is that customers and prospects are willing to provide personal or business information in exchange for more personalized offers, communications and experiences.
Marketers must meet these consumer demands by transitioning from impersonal transaction-based marketing to highly personalized, preference-based, experiences.
Organisations that don’t embrace digital customer engagement channels – that’s web chat, social media, SMS, smart phones and mobile applications, and even video - into their engagement strategies within the next two years, are likely to see their customers jump ship to competitors that do. In fact, the digital customer engagement revolution is here, and is forcing organisations to adapt their customer service strategies, or die.
With the rise of mobile and social technologies, customers are now more powerful than ever. Their always-connected status and ability to find information in seconds puts them in control of their own experience, and this trend has forced marketers to rethink how they engage and connect with their customers.
There are a lot of people out there that claim to be branding experts, but very few that have done it as effectively as Neil Patel. From his personal brand alone he's been able to build multiple million-dollar businesses (and speaks about his experiences and steps in lengths on any of his five blogs).
Many campaigns look graphically captivating and exciting, but does it shows return in investment, growth in sales or bring new business on-board? How true is your marketing company to your brand messaging? Is your branding/marketing company involved in the activation and execution of the campaign, launch or event? Just a pretty face - or does it stick and stand for captivity with diverse routes that can analyse and boost the importance of your brand?
Mobile Marketing Watch
If you think 2014 was a watershed year for digital marketing, just wait until you see what 2015 has in store.
From the rise of native advertising to the explosion of social media marketing, this new year will bring with it a host of undeniably dominant trends in digital brand advertising — trends that could shape the future of marketing for many years to come.
Mark VII Equipment Inc. announced today the addition of Jim Rennie to its direct sales team. Based in Atlanta, Rennie is responsible for sales of Mark VII carwash equipment, service and chemicals throughout Georgia, North Carolina and South Carolina.