Car Wash News
   
In This Issue January 28, 2015  
ICA News  Industry News  Leadership  Marketing  Supplier News 
 
Lustra/Cleaning Systems, Inc
ICA News
 
   
ICA members receive free passes to the inaugural Car Wash Show Europe this October in Amsterdam. Due to strong car wash operator interest, we are considering adding optional events before and after the event. If you’re planning to attend, please let us know if you’d be interested in joining other operators in Munich or Cologne, Germany.
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Industry News
Sheldon Ferkey, of Water Works Car Wash in Wisconsin Rapids, Wis. was recently featured on the program Moving America Forward. The program is partially hosted by William Shatner and tells the stories of American entrepreneurs who are "moving America forward" with their spirit of innovation.
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NationSwell Most car washes are filled with less-than-enthusiastic workers. But in Parkland, Fla., there’s a place to clean your car where the employees — 80 percent of which are along the autism spectrum — are extremely excited about their daily responsibilities, making the turnover rate is almost non-existent. Started by the father-and-son team of John and Tom D’Eri, Rising Tide Car Wash gives their son and brother, Andrew, who was identified as an autistic individual at the age of three, and its other employees the chance to lead a fulfilling life.
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JBS Industries
A.V.W. Equipment Co., Inc. Zep Vehicle Care, Inc.
Warsaw Chemical Company, Inc. Clean World Distribution
Leadership
 
   
Forbes Dan Ariely, professor of psychology and behavioral economics at Duke University, has turned his attention to another topic that vexes the best of us: time management. He’s part of a team that created a smartphone app called Timeful, which I’d describe as an intuitive self-management tool that goes a few steps beyond typical schedulers and time planning apps.
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The Press Enterprise For many of us, I’ll bet my bottom dollar that we’re not laying out our daily plans very carefully, and we end up "disposing" our time, and letting the day go by chaotically. At the end of the day we then hear ourselves saying, "I ran out of time," or, "I wish I had more time." In order to have the time to blog, do my email marketing, and spend some time on Facebook and Twitter, I have to schedule my day, and use effective productivity tools to help me along. I’d like to share some tools that I use on my iPhone, iPad, and on my desktop, and a couple I don’t use but thought you’d be interested in learning about them.
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Mortgage Broker News We live in a culture of constant interruptions – from the relentless stream of emails and in-house memos to the torrent of ad-hoc tasks and empty promises. Now, the the team at HR technology firm Ceridian has said there are three things every employer should be doing to more effectively manage the clock.
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Ascentium Capital , LLC
Marketing
 
   
Business2Community There’s no doubt that today’s businesses are in deep water when it comes to online marketing. From building, writing, and publicizing blog content, to developing and engaging on your social media platforms, sometimes it seems like the work never ends. When you’re busy being busy, you may find that you’ve overlooked a few aspects of your website marketing program that could have a profound impact on your marketing efforts. Just in case, here’s a look at five things that might have slipped under the radar in your website marketing platform.
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Business2Community Every colleague, employee, and customer has an opinion about your website. Most of their beliefs are out of date, biased, based on experience in some irrelevant realm or, most often, just plain wrong. Rather than going with your opinion, their opinion, the opinion of your CEO or the latest trend from the marketing department, pursue the most functional option: testing. Most likely, your website is underperforming.
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Investment News Most advisers consider their website their No. 1 marketing tool, yet many don't realize how that public face of the firm could be improved. About 65 percent of advisers consider their firm's site their most successful marketing activity, according to the InvestmentNews 2014 Financial Performance Study of Advisory Firms. Advisers use their websites as a landing page from links on search engine results and from social media, and many post their latest writings and media clippings for visitors there. A lot of advisers also offer some kind of white paper or checklist in exchange for a visitor providing his or her e-mail address, creating a useful prospecting pool.
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Supplier News
 
   
Erie Brush provides an overview of foaming brush anatomy to help car wash owners pick the foaming brush options that best serve their customers and themselves. Ideally, this will be a foaming brush that is cost effective, durable, easy-to-use, gentle on paint, and well lubricated with good quality foam.
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