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Boston Convention Marketing Center
Experient, a Maritz Global Events Company
Industry News
Source: TSNN Blog

This article looks at how registration vendors and show managers can be sure that all of their planning is directly impacting attendees. It will unpack how planners can put themselves int he attendees perspective to anticipate their wants and needs throughout the event.
 
Source: Expo Logic

Five strategies that often get overlooked in your event registration marketing methods. Many times the online community is the most direct way to reach people who might already be interested but not engaged yet.
 
Source: International Meetings Review

Meet Puerto Rico assess the devastating damage left by Hurricane Maria. The team is working out of a hotel while they begin to recover, working with the Puerto Rico Tourism Company (PRTC) and the Puerto Rico Hotel & Tourism Association (PRHTA).
 
3 Challenges Women Face in Advancing Their Careers
CadmiumCD
CadmiumCD CEO and co-founder, Michelle Wyatt, shares her thoughts about the challenges women in events face while building their careers.
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Source: Exhibitor

How to bring your domestic show to an international audience. This article looks at the challenges and steps to create a strategic plan for making a budget for such a show change.
 
Mohegan Sun
Visit Anaheim
Source: Freeman

Experts at Freeman examine how putting the time into your event strategy can set you apart from the crowd no matter you organization or size. Having a clear strategy can push your brand experience to the top and guide your message to produce long-term results.
 
How We Increased Our Trade Show Attendance By 25%
Expo Logic
Scott Hersh, the Business Development Director at the Irrigation Association, was looking for ways to increase attendance at their 2016 Irrigation Association Conference. He decided to use an affiliate marketing tool from Expo Logic to grow his event and wound up with over 1,000 additional registrations.
Watch Scott explain how he achieved this growth!
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CEIR Event: Insights on Where Events Are Going
Source: CEIR Event

This article examines why the U.S. economy has seen a smaller trend in startup companies in the past year. The author looks at reasons this growth is being stifled, and how entrepreneurs and innovators can be supported.
 
 

 

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