Actuaries Climate Index Seasonal Data Update Receives Extensive Media Coverage

Each quarter, the Actuaries Climate IndexTM (ACI) updates the seasonal data that drives the charts and graphs for the US and Canada. It also generates new index numbers for the individual components of the ACI and the ACI itself, and issues a press release.  

A reporter from the Canadian Press (CP) interviewed CIA member Caterina Lindman regarding the ACI and what the numbers for spring 2017 (the most recent seasonal update) mean. Numerous media outlets picked up the story, from CBC to the Weather Network to The Globe and Mail. It was also picked up by Le Devoir, La Presse, Le Droit, La Tribune, Le Soleil, and featured on Météo Média.

The CP story or the press release itself were published on media websites as follows: 317 in Canada, 246 in the US, two in Hong Kong, two in China, two in India, and one in the Netherlands.

Surprising Coverage

“We have put out several press releases supporting the release of the ACI seasonal updates, but none had the uptake by the media that this one did,” says Les Dandridge, director of communications and public affairs. “With this winter's cold weather in parts of Canada, timing may have been partly responsible, but it seems that the story by Canadian Press was a powerful influence in the surprising coverage.”

CIA members Catherine Jacques-Brissette and Caterina Lindman together did a total of six interviews: one print, one television, and four radio.

This most recent seasonal update reveals the five-year moving average of climate extremes across Canada and the US remains at the high recorded in winter 2016–2017, driven by sea level changes in the Atlantic and Gulf Coast regions. The ACI publishes its next seasonal update in April.

Canadian Institute of Actuaries/Institut canadien des actuaires
http://www.cia-ica.ca/