Modernizing the Way We Communicate

 

By Kelly Fry

In late September, we asked CIA members to participate in a communications survey, so that we could better understand the digital communication needs of our members. The survey provided insight into how members receive digital communications from the CIA, how valuable they deem it to be, and the content that they wish to read.

Close to 10 percent of CIA members participated in the survey, telling us that the content of current CIA digital communications is generally meeting their needs, although there is room for improvement. There is a strong desire to see more modernized, visually appealing e-mails, with practice-specific content and meaningful subject lines.

One of the survey findings indicated that some members are not sure how to manage the communications they receive from the CIA. You can update your e-mail subscriptions to various CIA publications and list servers by doing the following:

  1. Log in to your CIA member account and click on My Profile, then My E-mail Subscriptions.
  2. Click the Show list subscriptions button.
  3. Specify NoneNormal, or Digest beside the lists from which you would like to receive e-mail and click Save.
  4. If you wish to unsubscribe from all lists, click the Unsubscribe from ALL list subscriptions.

After analyzing the survey results, and researching best practices for other membership associations, we are excited to launch a new e-mail marketing tool in the new year. The new e-mails will contain more visual content and will indicate news by practice area to make it easier for members to read. Stay tuned throughout December for more updates on the look of the new e-mails and what you can expect as we roll out these changes to ensure we are providing you with timely, relevant information about the actuarial profession in Canada. If you have any questions or comments, please send me a note at kelly.fry@cia-ica.ca.

Kelly Fry is the manager, marketing at the CIA Head Office.

Canadian Institute of Actuaries/Institut canadien des actuaires
http://www.cia-ica.ca/