CIA (e)Bulletin/(e)Bulletin de l'ICA
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December 2016
 
 

Recommendations from the New Members Survey Report

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In an effort to better serve new members and promote the role of the CIA within this group, the New Members Committee (NMC) conducted a survey in December 2015. The 268 respondents were members who had earned their FCIA (58 percent) or ACIA (42 percent) within the last five years. The intent of the survey was to gain insight from new members around volunteerism, professional development, and communication.

In November, the Member Services Council approved the New Members Survey Report. It will be circulated to committee chairs to review its recommendations in the following areas:

  • Volunteering;
  • CIA communications and services;
  • Continuing education; and
  • Branding.

Volunteering

The NMC’s recommendations on volunteering include the following:

  • Utilize the CIA volunteer database and actively recruit members who express interest in volunteering. Many respondents indicated that they expressed interest in volunteering with the CIA; however, they have never been contacted.
  • Promote various volunteering opportunities more prominently and consider the following to incentivize volunteerism:
    • E-mail communications which exclusively target volunteer opportunities;
    • Create short-term volunteer opportunities which require minimal member input; and
    • Develop volunteer and mentorship opportunities around emerging trends such as predictive analytics.
  • Designate specific volunteer opportunities such as the CIA’s Back to School campaign for new members.
  • Sponsor events and volunteer opportunities which focus on P&C insurance.
  • Encourage and support volunteer options which require national and/or international collaboration in order to ensure that all members remain connected and engaged.

In addition to the broad recommendations above, the NMC has the following specific recommendations intended to generate greater awareness, attractiveness, community engagement, and volunteerism within the new member community:

  • Reserve an elected voting position on the Board for a new Fellow (FCIA). The Elections Committee would be charged with filling this position;
  • Create a voting position on the board for an ACIA; and
  • Create a position for a new member on the CIA councils.

Communications

With regard to CIA communications, the NMC report recommends the following:

  • Clearly communicate to members how they can subscribe or unsubscribe to different CIA communications content.
  • Improve the website search engine to make it easier and faster for members to locate desired information or publications.
  • Use workshops, webcasts, and mentor programs to deliver content related to managerial and leadership skills.

Continuing Education

There was a strong demand among respondents for increased continuing professional development (CPD) opportunities. To that end, the report recommends the following:

  • The CIA should offer increased CPD related to soft skills, with a high importance on leadership skills.
  • Increased content related to the topic of professionalism.
  • P&C content should be increased to better meet the needs of members working in this practice area.
  • Create and/or share more free webcasts with members.
  • Increase the use of technology in order to deliver content to members in innovative ways.
  • Work to increase awareness of CPD opportunities for new members.

The committee was surprised to see a number of respondents were not aware of CIA-sponsored events.

Branding

Part of the survey looked at so-called secondary insights: responses to questions around broader issues such as the main reason the respondent became an actuary and what the respondent considers the primary purpose of the actuarial profession and the CIA. A majority of respondents focus on the technical aspects of the profession and the Institute, but the NMC believes that the profession has a better story to tell around the value it provides to its practitioners and society as a whole. To that end, the report proposes that in the CIA’s value proposition and brand there should be a greater emphasis on the value that actuaries provide to society and the higher purpose of the profession (to help the public).

Going Forward

The Institute will review the recommendations to determine which ones to implement, and how to do so.

 

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