RooMers Newsletter

Hotel Association of Canada

University of Guelph
Sage Software, Inc.
American Public University System

Q: PMA Design has been an industry leader in the hospitality design sector for three decades. Would you say you understand the industry, what hotels are looking for and what they require when it comes to design?


A: For the last three decades, PMA Design has been involved with the hospitality industry either by designing interior spaces for new builds and/or renovating and refurbishing existing properties.

As our business is established in Canada, we have not had the luxury of specializing in a specific type of property or Brand. On the contrary, we have had the good fortune of working on many different types of hotels and Brands, each aimed for a different and specific targeted market. This has allowed PMA Design to have a better understanding of the hospitality industry in general and more specifically how thru design implementation, whether independently owned or branded, each of these properties responds to the needs of the market segments targeted.

Hotels, as any other business, aims at increasing their market share and design is a way to make their properties more appealing, which brings more guests.

Q: What makes PMA Design stand out above the rest?

A:At PMA Design we are always listening to our client’s needs, understanding the niche market they are targeting, working within the parameters of their budgets, respecting the constraints of their timelines, and providing the same quality of service and attention to details, regardless of the type of property being designed or refurbished. 

PMA Design aims at insuring that through good and functional design, we contribute in assisting our client’s in achieving their goals and success.

Q: Hotel design involves a lot of planning, what advice do you give to your clients?

A: Hotel design involves more than just good and functional planning. It involves creating environments welcoming to the different types of clients and needs of the specific market segment targeted. It involves understanding the relation between rates of a guest room and the cost of the furnishing of room.  It involves understanding the procurement process and where to source these FF&E’s. It involves advising the client when and where to value engineer. This analysis must be as accurate as possible in order to strategize with the client/hotel the right design-planning direction.

Q: What are the most important things to consider when planning a re-design?

A: When planning a re-design it is important to understand the needs and requests of the existing client base, yet be attractive for an expanding and new client base. It is important to acknowledge the needs of a younger generation, whose expectations differ from that of baby boomers generation. It is also a must to provide the guest with an excellent and restful sleep, but also with all the proper amenities allowing the same guest to use all of his available technology.

Q: How has environmental sustainability played into design?

A: At PMA Design, whenever possible, we like to specify sustainable products. In addition, we have been practicing the habit of encouraging our Canadian and local manufacturers and suppliers for case goods and any other products and services. While we do have some clients whose first priority is budget, we try to explain and educate them about the benefits of specifying and purchasing Canadian made;  first, because they would be supporting the domestic industry and second, because they would be saving time and excessive freight charges, which also affects negatively the environmental sustainability.

Q: Any new projects/plans for the future?

A: To celebrate our thirty years in business and understanding of the hospitality industry, we have decided to make our company and the services offered more visible.

We are approaching new markets, updating our website and reaching out to different types of Hotels Operators.

Recently, we were mandated to work on various projects within a casino/hotel in Ontario. The project requires refurbishment of some of their premium suites and premium guestrooms, renovating the Spa to better serve their existing guests and redesigning a Club Lounge to add more guestrooms. The needs of the casino/hotel clientele are quite different from the needs of the more typical hotel guest. Our challenge is to accommodate the needs of each type of guest.

There are also a number of other projects in our pipeline consisting of refurbishment within branded properties, in different cities of Canada.


Patricia McClintock is founder and principal of Patricia McClintock & Associés Inc., a well-established hospitality design firm headquartered in Montreal, QC, Canada with affiliated offices in the USA and Mexico.
Here’s a new way to think about improving your guest experience delivery; anticipation.

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Hilton Worldwide has made a major investment in the future of mobile tech and their guests’ digital experience – a $550 million dollar one.  Recently, they announced plans for new mobile technology destined for 4,200 properties worldwide.  This new technology will allow guests to bypass the front desk completely and use their smartphones as room keys by the end of 2016.  Additionally, by the end of 2014, guests will be able to use their phones to select their own rooms from digital floor plans "for over 650,000 rooms at more than 4,000 hotels across Hilton’s portfolio of 11 brands." Guests will also be able to personalize their stay by purchasing room upgrades, and make special requests for items or other custom preferences on their smartphones, tablets, and computers.

The ability to implement this technology required a huge overhaul of Hilton’s property management systems. Chief information officer Bill Murphy says the company unified 13 property-management systems into one, replaced its servers and other back-office equipment, and spent "tens of millions of dollars" building out the digital platform.  Other hotel companies that offer mobile check-in require a front desk employee to manually input guest information into their central booking system. Hilton’s operations are more streamlined, the guests can interact directly with the reservation system; which in turn, frees up Hilton’s front desk employees to focus on face-to-face guest interaction.

Other hotel operators such as Starwood Hotels & Resorts Worldwide, Marriott International and InterContinental Hotels Group are also offering or plan to offer similar mobile features at some of their properties. Starwood Hotels and Resorts Worldwide says its guest loyalty program members will soon be able to access rooms with their smartphones thanks to mobile, keyless check-in. Their pilot program is set to begin at select locations in the coming months with the potential to launch at some Aloft and W Hotels in 2015.

The evolving hotel guests are driving the change, and their ever-changing preferences and desire for a sleek technological experience has created a race for customer retention in an industry that has witnessed its guest loyalty programs plummet. Not all hotels are focusing their energy on just hotel mobile apps anymore, they’re more concerned with the guest experience, and how they can use hotel technology to create a more intimate dynamic between the front desk employees and their arriving guests.

Hoteliers are providing alternatives to the front desk stand by arming their smiling employees with tablets. Guests have the option of checking-in before they get there, or interacting and chitchatting with the front desk employees. With the huge investments hotel operators are putting into hotel technology and how it molds their guests’ experiences, employees will finally be equipped with the tools to offer a personal interaction that leans more towards great hospitality, rather than something that feels purely transactional.

By Ronnie Coleman Sales Executive at StayNTouch, Inc. Blog August 15, 2014

The latest edition of the Chinese International Travel Monitor (CITM) report commissioned by TM contains a wealth of information on the traveling and accommodation booking habits of the Chinese outbound travelers.

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Sage Software, Inc.
Naylor, LLC
Mid-Year Transaction Report
$570 million in volume transacted in the first half of 2014

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Green Key Global (GKG), in partnership with MPI Foundation Canada, announces the release of version 2.0 of the Green Key Meetings Program, a comprehensive environmental assessment tool for facilities, both lodging and non-lodging, that host meetings of any scale. Developed with the assistance of senior meeting planner professionals, the Program has been updated to ensure incorporation of current meeting practice elements as well as to complement the well-known APEX/ASTM Green Meetings Standards.

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Zubair Siddiqi
General Manager
Delta Ottawa City Centre

Corbin Tomaszesk
Food-and-beverage experience contributor
The Westin Harbour Castle, Toronto

Ryan McRae
Vice President,Hotel Development
Marriott Hotels of Canada Ltd.

Eden Fay
General Manager
Lake Okanagon Resort

Deanna Johnston
General Manager
Best Western Rainbow Country Inn, Chilliwack

Andrew Mass
General Manager
Quality Inn - Northern Grand, Fort St. John

Tracy Peterson
General Manager
Ramada Prince George

Ty Speer
President & CEO
Tourism Vancouver

Tom Tittel
Vice President of Operations, Eastern Canada
SilverBirch Hotels & Resorts

Tejash Chauhan
Vice President, Risk & Asset Management
SilverBirch Hotels & Resorts

Dominique Colliat
Executive Vice President, HotelServices, North & Central America & Carribbean

Martin Kandrac
Executive Vice-President, Real Estate and Development
Fairmont Raffles Hotels International (FRHI) Hotels & Resorts

Roger Crellin
Executive Director
FCS Computer Systems


Kevin McAteer
SVP Marketing & Sales
Concord Hospitality

Chuck Floyd
Global President of Operations
Hyatt Hotels Corp.

Pete Sears
Group President – Americas
Hyatt Hotels Corp.

Steve Haggerty
Global Head of Capital Strategy, Franchising and Select Service
Hyatt Hotels Corp.

Vince Amrico
National Sales Manager
Choice Hotels Canada

Dean Banister
Regional Sales Manager, Alberta & Saskatchewan
Choice Hotels Canada

Kathrin Jin
Regional Sales Manager, Ontario
Choice Hotels Canada

Nick Kammermayer

Regional Sales Manager, British Columbia & Manitoba
Choice Hotels Canada

Sylvie LaFrance

Regional Sales Manager, Atlantic Canada
Choice Hotels Canada 


Allied Members

Select-TV Solutions, Inc   
Geoffrey Mott   
999 de Maisoneuve West       
Montrae,QC H3A3L4   

Put an end to your tired old Video-on-Demand and Pay Per View system. Upgrade to a state-of-the art interactive entertainment and guest services system

Skytouch Technology   
Gina McKee
Director of Sales
4225 E. Windrose Dr
Phoenix,AZ 85032 USA
602-337-2866, 602-337-2866

Intuitively Designed, Hotelier-Proven
Our web-based platform is exactly what you need, when and where you need it. By moving your hotel operations to the cloud the need for outdated hardware is eliminated ultimately saving you money.  Questions about the cloud? Request a demo or read our whitepaper today. 
Quick to implement, simple to learn and use!
SkyTouch Hotel Operating SystemTM Property, Rate and Distribution Management Solution is intuitive, quick to implement, simple to learn and use. It's a proven, capable solution that delivers the 21st century technology backbone essential for your hotel. Designed and enhanced by hospitality professionals, SkyTouch Hotel OSTM provides the operational capabilities, guest-service features, staff management options and information report choices that you and your staff need to operate a successful and profitable hotel.

Textile City Inc   
Zakir Husain
3470 Laird Road, Unit 9       
Mississauga,ON L5L5Y4

For more than 30 years, Textile City Inc. has been manufacturing fine bed linens for the residential consumer market. Our ability to oversee all aspects of manufacturing and distribution means you have the option to purchase locally as well as factory-direct. This flexibility has helped make us a preferred supplier for top quality bedding.

At Textile City, we consistently produce highest quality linens, employing modern production technology, and on-time delivery. With a reliable supply chain and state-of-the-art facilities in Pakistan, China, and the Middle East, you can depend on us to manufacture and deliver the finest linen products in a variety of colours and patterns. Our design team creates trend-forward lines appealing to a range of consumers. We can also work on exclusive collections for private store labels.
SAVE THE DATE - February 2-3, 2014 Hilton Toronto Hotel

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October 6 & 7, 2014 Victoria Inn Hotel & Convention Centre Winnipeg

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Canadian Resort Conference
September 23-24, 2014
Pantages Hotel Toronto Centre
Toronto, ON

Atlantic Canada Showcase
October 5-7, 2014
Delta Prince Edward and PEI Convention Centre
Charlottetown, PEI

Manitoba Hotel Association Conference
October 6-7, 2014
Victoria Inn Hotel Winnipeg
Winnipeg, Manitoba

CONNECT - BC's Food, Drink and Lodging Expo
November 3-4, 2014
Vancouver Convention Centre West
Vancouver, BC

TIANS 2014 Tourism Summit
November 23-25, 2014

TIAC 2014 Tourism Congress
November 25-26, 2014
Westin Ottawa,
Ottawa, ON


Hotel Association of Canada
130 Albert Street, Suite 1206, Ottawa, ON K1P 5G4
Phone: 613-237-7149 | FAX: 613-237-8928